http://cinemagr.am/ it’s been out for a while now but worth a revsit - there’s a lot of potential in the animated gif that we didn’t see in low bandwidth days… - a moment caught in time - something moving in the still.
Now this looks like fun! Greengoose has created a wireless tracking system that you can attach to “stuff” and access via mobile apps - the first one is for pets but they’ve got loads more under development. Think of the potential… Gamifying your everyday life (points for brushing your teeth) might sound like a fad but read what wired magazine explains in a great story about using feedback loops and creating change - here’s an exert about greengoose:
“With its savvy application of feedback loops, though, GreenGoose is onto more than just the latest fad. The company represents the fruition of a long-promised technological event horizon: the Internet of Things, in which a sensor-rich world measures our every action. This vision, championed by Kevin Ashton at Belkin, Sandy Pentland at MIT, and Bruce Sterling in the pages of this magazine, has long had the whiff of vaporware, something promised by futurists but never realized. But as GreenGoose, Belkin, and other companies begin to use sensors to deploy feedback loops throughout our lives, we can finally see the potential of a sensor-rich environment. The Internet of Things isn’t about the things; it’s about us.”
“Stunts, installations, neat tech ideas and UGC – advertising has been experimenting with all manner of new methods of engagement. Creative Review brings us a round up what sh*t is cool in the world of advertising now.
Here’s one of the stories for your (greenwashing) pleasure :)
Most of the case studies are based on the idea of FUN - this one was an interesting exception…